Zach Friend is a business author, public affairs and communications expert who has worked for Barack Obama and John Kerryâs presidential campaigns, the White House Council of Economic Advisers, U.S. Senate, Congressman Sam Farr and the Democratic National Committee (DNC).
With Obama for America â08, Zach was a press secretary and spokesman in the battleground state of Pennsylvania, handling planning, writing and media relations in the Greater Philadelphia market. For appearances and interviews, he staffed and briefed Barack Obama, Joe Biden and other campaign principals and surrogates.
As Deputy National Director of Special Projects for the DNC, Zach helped lead the field staff for John Kerryâs campaign. Additionally, he designed message and campaign strategy for Native American outreach in battleground states.
Before the Kerry campaign, Zach served with Senator Daschle, Congressman Farr and the Council of Economic Advisers as a staffer, researcher and writer. â¨â¨He has been quoted by MSNBC, Fox News, CNN, ABC, CBS, National Public Radio, the LA Times, the Boston Globe, Politico, the Huffington Post and others. â¨â¨His book, On Message, How a Compelling Narrative Will Make Your Organization Succeed was published in 2013 by Turner Publishing.
In June of 2012, Zach was elected to the Santa Cruz County Board of Supervisors representing the 2nd District.
Previously, Zach was the Press Information Officer and a Crime Analyst for the Santa Cruz, California Police Department. In addition to directing communications strategy and acting as the department's spokesman, he analyzed crime statistics to help design more effective prevention and enforcement strategies. This included bringing predictive policing to the department, a complex mathematical model that helped predict when and where crime would occur.
Zach has a Masters degree in Public Policy from Georgetown University and a BA with Honors in History from the University of California, Santa Cruz.