I was catching up with a friend from my Leeds University days on the phone, in an evening after work and one of the topics we discussed was her health. Unfortunately she had suffered some injuries from a car accident earlier this year and she had also encountered some health setbacks on her road to recovery.  Fortunately she is a lot better and  her attempts to improve her nutrition  will also contribute to speeding up her body’s healing process.

We discussed the importance of  eating more vegetables and whether it was best to eat the frozen variety. Some research shows that freezing vegetables at their peak ripeness locks in the most nutrients. Therefore when they are consumed frozen it is thought that these vegetables will still be highly nutritious. 

Many of us however tend to eat fresh vegetables and as my friend and I discussed,  there have been plenty of occasions where we had fresh produce in the fridge/cupboard and had not used them in time for one reason or another. As a result they went stale and could no longer be consumed.

The next day, in fact in the middle of the night an idea sprung into my mind on how to address the issue of  food going off because it had not been consumed in time. This solution would therefore reduce food waste at home.  So I immediately began work in the early hours of that morning on a system which alerts people about the date status of their food and drink products in their home. With this alert service, I hoped to remind people to use their food and drink products before they are no longer fit for consumption .

Almost 50% of the total amount of food thrown away in the UK comes from our homes. This amounts to approximately 7 million tonnes of food and drink, and more than half of this is food and drink we could have eaten.

Without hesitation I launched the alert service through my company, YouRCooK (www.your-cook.com).  I already had app software available and so I built and designed the YouRCooK App and which is now available to download from the Google Play and iTunes store.

Food waste costs the average household £470 a year, rising to £700 for a family with children, the equivalent of around £60 a month.

YouRCooK Fresh Alerts helps you monitor use by dates, best before dates and more in order to encourage you to consume your food and drink products before they have gone off.

Statistics show that the food we waste the most of are fresh vegetables, salad, fresh fruit, and bakery items such as bread and cakes and drinks.

Use the YouRCooK App while you are out grocery shopping or while you are unpacking your food and drink from your shopping bags.

The YouRCooK app is free to download and the YouRCooK Fresh Alerts service is free for you to trial for October 2016.  From 1st November 2016, you can access the service through subscription packages.

For more information about the YouRCooK Fresh Alerts service, please visit www.your-cook.com/fresh-alerts