Despite the opinions of some marketer experts on the few advantages provided by social networks, the statistics, however, show a different image. In short, this shows that there is enormous potential for digital marketing and drive to increase sales, but in turn, the lack of knowledge on how to achieve those results.
Here are some of the benefits of social media marketing company that help your business:
Greater brand recognition: Social networks are just new channels for the voice of your brand and your content. But having a presence in them is important because it makes it at the same time easier and more accessible for new customers, and makes you more familiar and recognizable to existing customers.
Increasing brand loyalty: Interacting with your customers regularly is a show of good faith for other customers. If you also share content that your audience likes, you’re more likely to be able to transform consumers into brand loyalty. It will allow you to differentiate yourself from your competition and add value to your brand.
More opportunities to convert: Every blog entry, image, video or comment you share is an opportunity for someone to react, and every reaction could lead to a visit to your website, and finally a conversion. Not all interactions involve a conversion, but each positive interaction increases the odds.
Higher Percentages of Conversion: Social networks are a place where brands can act as people, and this is important because people like to do business with other people; not with companies. The simple fact of building your own community through interaction with your audience allows you to humanize your brand, and increase your conversion rates in your existing traffic.
Higher Brand Authority: When people want to boast about a product or service they turn to social networks. And when they publish your brand name, new users will want to follow the updates. The more people who talk about your brand on social networks the more you will appear in new users.
Increase in incoming traffic: The more quality content you share in social networks, the greater the opportunities for new visitors and the traffic you are going to generate. Therefore, more traffic means more leads and more conversions.
Low costs: Regarding traditional means of advertising, paid advertising through Facebook and Twitter is relatively cheap (depending on your goals). Social platforms allow you to reach a large number of potential customers with a much cheaper investment.
Better search engine rankings: SEO is a very important factor for all brands, and being active in social networks through the interaction of your followers will greatly influence search engines because they will consider your brand to be legitimate, credible and trustworthy.
Positive Customer Experiences: Every interaction with customers when they talk about your brand, complaining or thanking, is an opportunity to publicly demonstrate your level of customer service. If customers notice that your brand cares about them, this will enrich the relationship.
More information: Social networks allow you to obtain valuable information about the interests of your customers, and see what type of content generates more interest. You can monitor user feedback and see what people think about your business. Also measure conversions based on the different campaigns promoted in social networks and, finally, find the perfect combination to generate sales.