Optimizing your content is one of the most viable ways to boost your SEO ranking.
The proliferation of digital technology has heralded a change in the whole marketing landscape. Now more than ever before, there is a greater need for quality contents.
It must be noted, however, that millions of quality contents are created on a daily basis; many of them targeting the same audience as you. How do you get your audience to view and like your post? How do you get noticed by Google and get higher SEO ranking? Read on, you will find your answers in this article.
Optimizing your content makes your web page look attractive to the search engines. If the search engines find your content attractive, they reward you by displaying your content at the top of relevant search results. This ultimately puts you in a good position to reach your target audience.
What is content?
Content is any information you send out to your audience. Content can be in different forms: web contents, newsletters, blog posts, Press releases, news, white papers, etc.
Why should you optimize your contents?
Google regularly carries out algorithm updates and search index changes, these make it imperative for content marketers and SEO experts to always stay in tune with these changes.
SEARCHENGINEWATCH highlighted Five major Google algorithm changes that have occurred over the past 400 days prove that an optimized content marketing strategy is key to ranking in organic search and being relevant on the social networks.
A tiny change to an algorithm may deal your web page an ugly blow. These changes occur almost on a daily basis, forcing content marketers to optimize their content on a regular basis. Failure to do so leads to a decline in SEO.
How does user behavior influence search ranking?
You may have a lot of users arriving at your website through the search engine, most of the times, a professional website design will attract them but that it won’t be enough to hold them down on your site. You must bear in mind that a user – most of the time their attention span is as tiny as those of goldfishes – visit your site in search of something unless your content is compelling and provides answers to the user’s questions, you’re likely to lose him in splits of seconds.
In order to provide quality services to its users, Google selects contents that it perceives as the most useful to its users and place them at the top of the search list.
Here are the metrics that Google uses to collect user-behavior data on your website
Click-through rate (CTR): Google uses CTR to gauge users’ behavior to your contents. It helps Google determine how helpful and relevant the users find your contents. A web page with high CTR gets higher rank from the search engine. This is an indication that it provides relevant answers to the users questions.
Dwell time: this is simply the amount of time a user stays on your website after clicking a link from the search results. The longer the user stays on your web page, the juicier your Google ranking BECOME.
Pogo-sticking: when a user clicks your link on the search engine and returns quickly to the search engine result page (SERP). Google gets the signal that your content is not valuable; hence, your page may get down-ranked.
Knowing the user metrics Google uses in ranking your web page is one thing, understanding how to improve this user metric to boost your organic ranking is another thing.
Here are tips on improving the user metrics
CREATE RELEVANT CONTENTS AND GET MORE CLICKS
Creating quality content is the biggest factor in boosting your SEO ranking. Google values quality and relevant contents and rewards you by placing your content at the top of the SERP.
It’s an open secret that the search engines remain your surest bet of driving traffic to your website. To make the most of the search engines, you need to be able to create a balance between writing for the users and the search engines. The essence of creating relevant content is to provide answers to users’ questions or to offer solutions to their problems. It must be noted, however, that the content may not reach the target audience if it ranks low In the search engine. It, therefore, becomes imperative to make your content suitable for both the audience and the search engines.
TITLE TAGS AND DESCRIPTION
Title tags or title elements are required page elements that show up in the search engine result pages (SERPS). Title tags and descriptions give a title and a short description of a web content. Title tags and descriptions work together to improve users’ experience and SEO.
In order to fully exploit the benefits of the title tags and descriptions, you must ensure to meet the technical requirement of the search engine, otherwise, some relevant element of the title tags or description will be cut off, and hence they’ll be displayed inappropriately. The number of characters required by Google for title tags and descriptions is 65 and 160 characters respectively.
USE ALT TAGS
Alt tags are HTML attributes that are displayed as alternative texts on your WebPages in instances where images on your WebPages cannot be displayed. It’s recommended to always describe your images and videos using alt tags, as they allow search engines to locate your web page in the absence of visuals.
UPDATE YOUR CONTENT REGULARLY
One of the most effective ways of telling the search engines that your website is relevant is by updating your content regularly. The search engines place a high value on quality and relevant contents. Regularly updating your content earns you high score from Google.
No matter how relevant and compelling your content is, it may never reach your target audience if it ranks low in the search engine. Optimizing your content to boost your SEO ranking, however, gives you an opportunity to reach your targets.
The beginner-SEO tips highlighted above will help you improve your SEO ranking. Did I miss anything? Please leave a comment in the comment section.