In the original Greek language, “metaphor” meant “carry something across” or “transfer.”

Using a metaphor in communication helps you transfer a concept from your brain to your listener’s brain.

It’s like a Vulcan mind meld between a presenter and an audience.

Writers use metaphors to make ideas come alive for readers. Presenters can use the same technique to make their presentations more effective, engaging and interesting.

Use this technique in your next presentation, and you won’t have to worry about your audience falling asleep on you.

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