Whether you’ve been publishing your law firm’s blog for several years or for just a few months, it can be a challenge to come up with relevant legal topics that will engage loyal readers and attract new followers.
One effective way to drive blog traffic is to write about current events in the news.
According to the Pew Research Centre, four in 10 Americans get their news online ‒ and that number increases as the audience gets younger. Tying your blog posts to the latest news headlines brings relevance and importance to your message and helps to attract new readers.
No matter what your legal area of expertise might be, just about each week there is another trending news story involving high-profile people or companies facing some type of legal problem ‒ whether bankruptcy, copyright infringement, criminal charges or new legislation that promises to cause much internet chatter. Use these stories as the basis for your next blog post. Learning Management system – strong
When you write about current events, news-hungry readers ‒ including potential clients ‒ are likely to discover your blog post in their search. You can take advantage of the growing numbers of digital news seekers by including keyword-rich content in your post, so that you rank high in search results for your topic.
If there’s one thing you can be sure of, it’s that everyone has an opinion when it comes to the news, and writing about current events in your blog is a practical way to share your legal perspective and expertise with others. You can start conversations with readers to draw them in by asking for opinions and encouraging readers to weigh in.