Vogue has held our hearts captive for many a generation. We welcome the glossy magazine that arrives at our doorstep every month with eager wonder of what it beholds. Coveted by many, even gaining recognition as the ‘Fashion Bible’, the powers vested in Vogue have been concrete and full of direction. Until now.
I purchased my first issue of Vogue in 2006. The lifestyle it unlocked was fascinating to me; introducing me to glamour and informing me of important niches around the world. No matter how outrageous the editorials and stories got, I supported the editors’ decisions. But then, like many, I began to question American Vogue’s point of view. Fashion was evolving at a rapid pace and the industry leaders were bringing more dynamic and life to their brands, yet the covers recycled the same four to five faces year after year. Faces that couldn’t relate to fashion, but film. I thought it strange, but continued my subscription thinking to myself, ‘who am I to question Vogue, they know what they’re doing’. But the fact of the matter is, Vogue is a business empire and at the end of the day needs to bring home the dough.
In recent months the magazine took an unexpected turn by placing a disliked reality personnel on the cover. An overwhelming majority of the public had been hoping for the newly crowned Oscar winning actress and fashion enthusiast Lupita Nyong’o to grace the cover instead. I wasn’t pleased either but read the article to give her a chance. Searching high and low, after reading the article and the editor’s letter, it was still unclear and lacked reasons of why this person was deserving of the cover. My tone may be harsh but in this moment I lost a lot of respect for American Vogue. They have the opportunity to show the world role models and leaders but chose someone who most do not respect. Personally, I am more disappointed by the article. Here was a chance for her to state something meaningful but the article lacked purpose.
Our dependency on American Vogue to deliver worthwhile information is fading and allowing room for other informative style sources. Outlets that have gained recognition lie within some of these social media forms:
- Olivia Palermo has been the front runner of famous lifestyle websites, Blake Lively and Reese Witherspoon (Draper James) will soon launch their own sites as well.
- Magazines are including online options and insight, take advantage of Paris and Australia Vogue.
- Online start ups such as Net-A-Porter, are taking a reverse effect; providing us with company magazines The Edit and PORTER.
- Renowned fashion blogger Kristina Bazan of Kayture will blow you away with her wealth of knowledge on fashion.
With the online influence and printed word intermingling, it will be interesting to see where the next major player of style influence stands.