Getting influencers to make reviews on product or service may give it a great boost in publicity, and send your transactions rocketing sky high. However the tough part is actually convincing influencers to evaluate your merchandise initially – which is where many people end up stumbling.
Establishing Contact with Influencers
Assuming you’ve already completed your homework and have shortlisted influencial bloggers that you would like to evaluate your product, the next step would be to contact them. The mistake that most folks make at this point is to instantly mail a prolonged proposal – and probably never hear back from the influencer.
Considering influencers (particularly renowned ones) are sent a ton of emails and messages daily – less is more in this instance. Simply put, when you make contact you really need to be clear and get to the point while together giving all the appropriate info.
Take into account that ‘relevant’ in this instance signifies information that the influencer is excited about. In other words you must:
1. Introduce yourself
2. Explain what you want from them (i.e. sponsored blog posts, video testimonials, and so on.)
3. State when you need it by
4. Detail the compensation which you intend to give
Those four points are really the only ones that you need to cover at this stage, and it must give the influencer adequate information so that they can decide whether they really are interested or not. Things is unnecessary, so just pay attention to what’s necessary.
What Influencers Anticipate
Remember the fact that for almost all prominent influencers, the content that they produce is their fulltime job – so they expect to get paid for it. Mid-tier influencers may be convinced to settle for free trials of the items, but top-tier influencers will require a fee.
If perhaps you’re getting in contact with a top-tier influencer, you should be prepared to approach them with a figure. A lot of top-tier influencers are very aware of what they are really worth, and attempting to low ball them is unlikely to work. Mainly because these influencers have various other offers arranged, they are more likely to just overlook anything below their expectations.
On the other hand, if you’re getting in touch with a mid-tier influencer with a modest following you might be able to negotiate somewhat. The very least that is generally expected is a free sample, though many mid-tier influencers gets many offers of this nature so providing a modest fee in addition to that would get their attention quickly.
Remember to temper your expectations dependent on the type of influencer you’re engaging. Working with an influencer who has a moderate-sized following is much different from one that has a massive following, so you should make sure you know the results will differ accordingly. Having said that a few good sponsored blog posts from several mid-tier influencers with highly targeted followings could very well be just as good (or much better) than one from an individual top-tier influencer with a more general following.