Hardly a day goes by when someone new to SEO marketing isn’t looking for speedy ways to gain rank on the search engines – usually Google. There are tons of articles published on the net that suggest multiple ways to “get around the Googlebot” and “trick the algorithm” into giving your site a higher score than others that have been trudging along for the last few years.
Image courtesy of Neil Patel’s Blog
Let’s get something clear: All – yes, ALL – of these “quick, easy, fast, speedy” alternatives to following Google’s guidelines to meeting its SEO expectation are classified as “webspam” by the search engines. Techniques that do not fall squarely within the guidelines of Google’s recommendations are being penalized every day.
And, with the update to Penguin 4.0 and the new importance of Mobile First to rank strategy for main internet sites, webspam or Black Hat Techniques of any kind is under strict scrutiny.
So, how do you gain rank faster on Google?
There is no “fast” way to gain rank on any search engine – at least not one that works for more than a month or so and then your site gets blacklisted and Google, Bing and Yahoo refuse to list it in their results.
It takes time – about a two years – to gain considerable rank and “faster” is one year. If you’re not in business in two years, then your business was built on sand not on solid ground. For the first two or three years, look at the Internet as a support structure to your business plan.
One of the most positive ways to learn more about the right way to increase your placement on search engines is to attend any of the digital marketing conferences being held in London in 2017. You can learn more and get involved in in-depth discussions where you have a chance to practice hands-on white hat techniques with an experienced marketer.
To gain rank as fast as possible:
- Post high quality content consistently and in the early days, at least once a day
- Do a backlink check on your site at least every other day
- Clear out any negative links immediately
- Link only to high value domain authorities such as dot gov, dot edu, and mainstream media posts – by the way, Fox is not considered a reliable authority since much of its content has proven to be fake or partial spun.
How To Gain Rank On Google
These are the main components that are considered when your site is given a ranking score by Google.
Trust/Authority of the Host Domain
Starting on the right side of the wheel, “Trust/Authority of the Host Domain”. This refers to the hosting service that you pay to put your website on the Internet.
- In general, the lower the cost, the more likely you’ll end up with a host that is considered very, very low authority and some are tagged as spam hosts and Google will not list their clients at all.
- New hosts are also ranked extremely low since they have had no time to prove to Google that they are trustworthy.
- Hosts that get banned by Google are noted for hosting suspicious and untrustworthy information, products or services such as nutritional, dietary, sexual supplements, services designed to manipulate search engine results or sites that offer products or services where the client is automatically billed on a monthly basis even if they do not receive the item.
Link Popularity of a Specific Page
If you have a page that is full of valuable information and outside sites grab a link to your page for their articles, the number that share a link to your page determines your popularity.
However, NOT all links are weighed as a positive. Sites that encourage or participate in webspam are considered negative sites.
Sites with a low domain authority – that are new, have poor quality content or advertize items deemed suspicious – will give you a high negative score and possibly get your site removed from Google if it goes uncorrected.
Anchor Text of External Links to Page
Anchor text is the words that a link displays when a reader hovers over the link.
- Exact match anchor text: where the exact word that is being linked is included in the hyperlink; this allows visitors to know what the link is about before they click on it. https://moz.com/blog/aaron-wall-and-i-debate-the-open-discussion-of-webspam for the word “webspam”
- Partial anchor text link: where one of the words in a phrase relate to the statement and explain in detail what the phrase indicates; the link to Forbes article: https://www.forbes.com/sites/jaysondemers/2017/01/26/what-googles-mobile-first-index-means-for-your-seo-strategy/#65c278dc4f24 explains the importance of the new index system in this phrase: “new importance of Mobile First”
Both exact match and partial match have high values whereas Branded matches – meaning they link to a particular brand item, usually sale product/service, have lower value or negative value in some instances.
Keyword use is one of the most confusing parts of SEO for most newcomers to content creation.
Keyword used to refer to a single word that would be bolded, highlighted or underlined (depending on the country the site was posting for) so that the search spiders could find that word or set of words and list the site under that category. This type of SEO is outdated by several years now and can actually cost you in score points.
On Page Keyword Usage
Start thinking of “keywords” as “topics of conversation” that your site is offering to each individual visitor that drops into your site.
The KEY in the new way that keywords are used is to address your visitors directly, provide them information that they can use – whether a new point of view or a rarely used reason for using a product – or entertain them.
If you have a unique point of view or can express a different reason that you can offer to the topic under discussion instead of regurgitating the same points that others have already made, then your visitors are likely to stay and see what you have to say. If you can tell your visitors a story about the topic, then you are giving them a reason to come back.
Dumping the Fiction for a Good Business
Just as you would not buy stolen goods from the back of a lorry to sell in your brick-and-mortar store, buying the fiction that you can manipulate your rank on Google using illegal methods is certain to give your brand major headaches for years to come. The minute that Google sees your site as “unreliable” is the moment that your site will be on a downward trajectory.
You need the Internet to legitimize your business from day one but the days where using the Internet to be the main supplier for customers is long over. It takes time and effort to build your site and be recognized as a valuable member of the web. Build a site that serves your customers – not the search spiders – and you’ll be on a winning track from day one.