When it comes to the many and varied online marketing strategies you can use to boost your exposure, expand your reach, attract prospects and clients, and increase sales, you can take one of three different paths toward reaching your goals. You can follow the tried-and-true methods that have been working for you, think outside the box and go for more innovative and ahead of the curve methods, or you can dig deep and put to use some of the more underutilized methods. The latter option can do wonders for your marketing campaigns by bringing a breath of fresh air to strategies in a marketplace that is already saturated with the first two choices.

Just because a marketing method is not used as often as others don’t necessarily mean that it doesn’t work or won’t work for you. There could be dozens of reasons why companies choose to go with mainstream methods and if it ain’t broke, don’t fix it marketing tactics, but reaching a broader audience and catching their attention usually requires making changes. These changes are really nothing more than giving your target audience a look at things they either don’t see much or haven’t seen in a while, and that can often bring a fresh perspective to their online decision-making and compel them to investigate further.

Here are five underutilized forms of online marketing that you should consider putting to use for your company to give your potential clients and prospects something new to look at, read about, and contemplate:

1. Using the Telephone

No, it’s not exactly online marketing, but with the internet explosion of the past decade, the telephone has almost become a sadly forgotten relic. It’s the best way, in lieu of face-to-face contact, to build immediate rapport and establish an instant relationship with a prospect.

2. Establishment of Sharing & Exchange Partnerships

Building solid partnerships with reciprocal sites and website owners can give you a more expansive resource for placement your online real estate. This can be done through sharing content, collaborating via blogs and social media, or exchanging advertising with partners.

3. Retargeting/Remarketing

Essentially, retargeting your marketing means to push it to a different market or from a different angle. This can often be done by revitalizing a flagging marketing campaign and giving it a debut that treats it as though it is marketing a totally new idea, product, or service.

4. Blogging

Surprisingly enough, only about half of the companies that market something online have an active blog. Not surprisingly, they are missing out on a gold mine of lost interest in what they are offering because of their lack of a blog. People thoroughly read blogs; they dont read product description pages and landing pages (those they skim, at best).

5. Affiliate Marketing

Many companies avoid utilizing an affiliate marketing program not because it doesn’t work, but because they really don’t completely understand how it works. Affiliate marketing is really a win-win because it’s incredibly inexpensive, referrers don’t get paid unless a sale is made, and it opens up a world of opportunities for putting your products and services in front of a massive audience.

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Put some or all of these underutilized forms of online marketing to work for your company and monitor their performance. You will likely be pleasantly surprised by how well they do in terms of generating interest, leads, and sales, and they don’t require any more effort or expense than the marketing methods you are currently using. The best way to get noticed by your target audience is to reach for them, so make use of as many different types of marketing strategies as possible.