Adventure tourism is a big niche market. Last fall, PRNewsWire reported that international adventure tourism is expected to grow by at least 46 percent by 2020. In 2016, adventure tourism grew heavily in Europe, with a focus on paragliding, kite surfing, and mountain trekking.

What does this mean? It means that there’s plenty of room for young experts to enter the field. It’s not just guides that the adventure tourism industry needs. It’s everything that goes along with it, from adventure tourism accommodations, to trip planners, event managers, marketing and finance directors, and advertising, public relations, and communications. Not to mention a desire to jump off a cliff while tethered to something precarious…

With its three distinct parts—physical activity, cultural exchange, and connection with nature—adventure tourism is not only worth doing, it’s worth studying, too. There’s risk. There’s adrenaline. There are new skills to experience—and for some adventure travelers, new skills to be mastered.

From bungee jumping to zip-lining, kayaking to deep-sea diving, backpacking to caving, mountain biking, mountaineering, trekking, diving, kiteboarding, and disaster tourism, adventure tourism has its place both in your travel—and your study—repertoire.

The industry relies on guides—seasoned experts in the type of adventure. They’re qualified in their adventure sport, have strong interpersonal skills, and understand hospitality and business.

Want to explore this exciting field? Let’s take a closer look at why you might want to consider an adventure tourism degree.

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