Thanksgiving Day,one of the most awaited days of the year for shoppers as well as sellers is a couple of days away. By sending out promotional emails, businesses make their prospects aware of the offers waiting to be explored. Email marketing proves to be an effective tool for marketers and retailers in reaching their targeted audience to take advantage of the upcoming holiday season. Thanksgiving Day followed by Black Friday and Cyber Monday acts as an excellent way to attract customer, improve conversion rates and drive sales.
While focusing more on Black Friday and Cyber Monday, marketers often tend to ignore the business potential of Thanksgiving Day. That is where they commit mistakes. Thanksgiving can be optimized for branding activities, paving the way for successful results in the following days.
This is the time of the year when marketers can make the best use of their email marketing strategies. Because rather than going out in the market and facing the rush, most of the customers prefer to sit back at home and wait for offers to reach their inbox, helping them to chose what to buy and where to buy. Hence, they keep waiting for emails that will address their requirement. As a sales professional, one needs to grab this opportunity and make the most of it. But, don’t forget that prospects won’t click on all the emails they receive. The one which is compelling and attractive will only be liked and opened. So, now comes the question that how to make that happen?
To make the job easier for you, here are three simple steps that will increase the open rate of your emails on the big day.