Most people browsing the Internet simply “pass by” without stopping for too long on any page or site. If you are a business owner struggling to bring traffic to your website, you must be aware that the next problem would be converting those people into potential customers. This is done with creative tactics and engaging material found on your page, with a little coding help. Remarketing is very handy in these situations, and to find out why, try and understand the basics of remarketing.
What exactly is remarketing?
To some it’s known as retargeting. It’s a way of helping businesses advertise to more people, those who have shown interest in the website but haven’t converted. By converting, I mean haven’t bought anything nor subscribed to newsletter. Your goal is to engage people who pass through your website. With remarketing techniques, conversion rate is very high. It’s a way of sending your brand with your visitors after they have left your website.
Is remarketing necessary?
If you want to have more returning visitors and customers, you have to use remarketing techniques. If visitors are simply cruising through your website without making a single inquiry or purchase, your business will start losing profit. Before you know it, your business will disappear. Remarketing can help you by allowing you to target specific people or a group of people, those who have shown interest in your products or services. By doing so, your company will increase its ROI (return on investment) and save a lot of money on advertising.
It works like this
By using external technologies such as exit intent technology, you are able to see the exact mouse movement of your visitors. This can tell you whether they are interested in your website, products and services or not. By adding a code to your website’s URL with a few remarketing tags, your visitors will get a message screen, preventing them from leaving your website. This might turn them back to you, allowing them to rethink and potentially convert. Serve them with a decent text, banner, anything you have made which will inspire them to stay.
Several types of remarketing
As with every other technique, remarketing also has several different types.
Site remarketing is the most common form of remarketing, and it is used to prevent customers from leaving your website.
Search remarketing is related to the keyword search in the search engine. By using search remarketing, you target only those who are searching for your keywords or phrases relevant and associated with your business.
Social media remarketing is related to your posts circling around social media. You can add a simple pixel on a shared link on social media and serve ads to your customers and clients.
The last but not the least is email remarketing, a great addition to email marketing. All those customers who have high engagement with your emails have the potential to grow and become great customers.
Of all things, why remarketing?
Remarketing is a reliable way of preserving your old clients, finding new ones and converting those who are about to leave your website. With remarketing, you get higher RoI every year by reaching the right customers. Conversion rates are higher when using remarketing, and the number of clicks is quite high. Remarketing is everything your business needs, so invest in the right thing while you can.
It’s a great way of setting up your brand, reaching your clients and engaging your website visitors. Remarketing is cheaper than most ads and will definitely bring you the right customers.