There is a rumbling across the Internet; you may have heard it. Another website that paid ordinary users for their writing skill (or lack therof) has basically bit the dust. Bubblews is still online, but the site owners have announced that the writers are not going to be paid what they were expecting for their past “work.” In the future, the owners also explained, the set payment for each post and its subsequent social media shares will be greatly reduced.
Bubblews broke the mold for a content site when it attempted to monetize social networking. The premise was that they would share the proceeds from advertisers with the people who were posting and interacting on the site. For whatever reason, it appears that things are very messed up. As usual, there are two sides to the story, but most probably there is only one ending, and it is probably not happy.
Of course, the people who have invested time writing and interacting on the site for the assurance of a set amount of money per action, which was chronicled in their “bank” on the website, feel cheated. Many are banding together with the intent to bring the site and its owners “down.” A class action suit has been mentioned.
The owners maintain that the site was actually not bringing in the amount of money represented on the “bank” page of each user. They say that they are changing the payout to reflect the advertising money earned by each post. It may or may not be true, but looking at the backlog of unpaid redemptions and the slow nature of the payouts, it is not hard to imagine that this is true. The unfortunate thing is that people who redeemed for their payments before Nov. 11 will not be paid at all. Those who have redeemed since that date are often receiving only partial payment.
As people pull their content off the site and begin, at the least, a smear campaign against Bubblews, it is almost certain that the site will suffer greatly. It will become a perceived reality that the site is going down, whether it would have gone down or not. Bubblews was one of the most lucrative writing sites on the Internet before the most recent changes were installed. As usual, the old saying is probably true:
“If something seems too good to be true, it usually is.”