For decades while helping founders build their businesses, we have told them the number one attribute of success is Speed of Execution, which is the practical outcome of being willing to take risks.

Entrepreneurs and founders who exhibit Speed of Execution are able to do so because they move on an idea without having enough information to know for certain the idea will work. While others are researching and doing case studies, they are already turning the idea into reality. They can do this because they have learned by experience that the only way to perfect an idea is with movement, not planning.

Planning never creates movement, but movement can create a great plan.

The Data Is In–Moving Fast Works

New research confirms this is the path to success. Gallup, which built the popular StrengthsFinder assessment, recently developed an online version specifically for entrepreneurs–the Entrepreneurial StrengthsFinder evaluation. They invited the founders of the 2014 Inc. 500 fastest growing companies to take the assessment, and discovered that the number one attribute, shared by a whopping 85 percent of the founders, was the willingness to take risks.

 Our Beliefs Determine Our Behavior

Risk-taking is the belief system, the mindset. Speed of Execution is the practical outcome of that belief system. Risk takers believe that moving quickly with all the information will work better than trying to get it all figured out before you move. They understand that you don’t get comprehensive information in an ivory tower, but from experience. Those who move on an idea quickly in the trenches, always get information not available by analysis.

The number one indicator of success in an early stage business is not how good your product is, or how smart your marketing is, or your uniqueness, or your funding, or any of those traditional ideas of what makes for success. The number one indicator of success in early stage business is simply Speed of Execution. Get an idea and get moving on it. You will find out if it’s a good idea or not much more quickly and reliably by moving on it than by musing on it.

Steering Your Business

How do you steer a ship? The logical answer is with a wheel and a rudder–that’s wrong. The intuitive answer is, “Get it moving.” Movement steers a business in the same way. Moving the rudder on a ship dead in the water does nothing to change the direction. Only movement will affect change.

Planning is your rudder. I would never advocate putting a boat in the water without a rudder. But most people are sitting around building hand-carved, silver inlaid, 100 foot tall rudders to stick on the back of their 12 foot dinghies, and wondering why their idea sinks before its launched. Get a simple piece of metal (a basic idea), stick it on the back of your boat, and get out of the harbor.

Move Fast. Break Things.

The faster you move, the less rudder you need. Bill Hewlett famously said, “When I talk to business schools occasionally, the professor of management is devastated when I say we didn’t have any plans when we started. We were just opportunistic. Here we were, with about $500 in capital, trying whatever someone thought we might be able to do. So we got into this thing not by design but because it worked out that way.”

For HP, considered by most to be the founders of Silicon Valley, movement created the plan.

For the first ten years of Facebook’s existence, Mark Zuckerberg echoed Bill Hewlett, and led the company with the mantra, “Move Fast. Break Things. If you’re not breaking things, you’re not moving fast enough.”

Stop thinking. Stop planning. Your plan, like Bill Hewlett’s, will form as you move, not while you’re reading case studies. Get a nice little rudder, stick it on the back of your business, and get moving as quickly as you can. It’s counter-logical, but to the most successful entrepreneurs in the world, it’s very intuitive.

Implement now. Perfect as you go.

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