If you own a small business and you’re looking to have it stand out among the competition, it’s no secret that marketing is a crucial link to your business success strategy.

Unfortunately, the current state of economy has made it difficult for new entrepreneurs to raise the advertising funds needed to compete with more established businesses. However, luckily for everyone who wants to advance in their small businesses (SMBs), we’ve now got the internet that’s offering effective marketing channels that are cheap and easy to use. Your business can flourish if you act smart and generate more leads to your industry by creating valuable conversions that raise attention.

We are giving you some of the best, low-cost yet popular marketing options open to startups:

Social Media for Visibility

Social media is by far one of the best inbound marketing options that cost very little and yet – expose your business successfully while reaching your preferred audience. The abundance of social platforms allows you to choose the most suitable platform for your firm and virtually converse with potential customers and partners. Facebook, Twitter, Instagram, Snapchat, LinkedIn… these and many other platforms will serve an amazing advertising purpose.

Blogging to Get a Following

Blogging has become incredibly popular in the last few years. This has opened a whole new business arena of opportunity for small businesses (and larger ones) to create additional, original content that will attract new customers to their business and provide them with fresh information on a regular basis. Concentrate on publishing thought-provoking, well-researched and SEO-rich weekly blog entries. You may opt for content that’s directly related to your business, the sphere of your business or other branches of business your customer may find interesting to read. An added bonus to keeping your blog fresh would be to create infographics – they provide information in a way that is more visually captivating to users.

Printed Advertising Materials

Even though we’ve grown accustomed to using the internet for all-things-ever, we still haven’t let go of the “paper habit”. Coming up with intriguing designs that would brand your business and make it available and visible through means of advertising communication (billboards, pamphlets, promotional material like planners, modern-day phone books and other paper-based things) is definitely a method you should consider. Naturally, unless that’s your arena of doing business, you should hire skilled agencies that will help out. When it comes to doing business design and digital printing in Sydney, your choice should fall on the business that’s best ranked and trusted by its former users. After all, this is your branding we are talking about.

Word of Mouth Marketing

One of the best ways to advertise your business is through WOM; once your potential customers hear from your regulars that you’re doing a great job, they’ll be more likely to join than by following any other advertising advice. After all, recommendation means a lot, and if it comes from various sources, you’re good to go!

These days, to get the best of WOM you can actually “hire” people to promote your brand. This often goes as a part time engagement where a particular group of people is given money to promote your product on their social networks, or live. It’s pretty common, and pretty effective at the same time.

To see which one works best for you, try each of these inbound marketing strategies and roll with the most effective one.