In a post-modern apocalyptic twist of the TV show Lost, the opening scene would depict only fully-charged smartphones scattered along an Island’s sandy shore with not a person in sight. Don’t worry—this scene isn’t as bleak as it sounds. The smartphones’ owners are on the Island, they’ve just gone off to find food, take a nap, or build a fire (you know, the standard deserted Island schtick). But perhaps they have amnesia so they don’t recall their likes, dislikes, families, or cultural affiliations. The good news? These people’s iPhones store hundreds, if not thousands of photos taken that are representative of their identities. The better news (if they knew what was good for them)—is they’d all possess the photo messaging app, exactly.me.
exactly.me the world’s first mobile messaging app that harnesses predictive technology to bring people together through similar interests and similar disinterests. It also plays into the opinionated digital nomad known as the modern human. And identities can often be wrapped up within contextual photos and feelings of others’ photos. On exactly.me, users’ interests and disinterests are identified through “photopinions.”
exactly.me Co-founder and Chief Product Officer Simantini Chakraborty loves taking photos, traveling the world, and exploring others’ cultures. It was her worldly excursions that inspired her to, along with co-founder David Warthen, develop a messaging app that did more than connect people with others they know. Exactly.me connects people on a more visceral level—through feelings and opinions of their and others’ photos.
“Whatsapp, kik, etc—focus only on people you know, not people you don’t know. The vision behind exactly.me is bringing people together by similar interests and similar disinterests, ‘mes’ and ‘not mes.’ That’s why we say this app is where strangers become friends. Message anyone on earth! Here you can find people who are wired like you,” Chakraborty said.
What’s particularly special about exactly.me is the predictive technology. The app gives people a chance to communicate via video or text message with people they’ve “matched with” around shared photopinions. And the Launchpad for the photopinions starts with the “mes and not mes.”
“You swipe the mes and not mes [on photos] and you meet people based on these opinions. What we are seeing is that there are pockets where people are messaging a lot and not, the more you engage with the app, swipe and upload, the greater the accuracy,” Chakraborty explained.
Photopinions are based off photos ranging from food, to celebrity photos, to photos related to World events. The app also is predicted to be popular among brands and influencers. “Influencers they can very easily see who are their big brand applicants, it will give the influencer an insight into their followers. Harness those types of products and services as they reach out to their own followers,” Chakraborty informed.
Today, the world population stands at 7.5 billion people. A large segment of that number owns smartphones, and most of those smartphones have cameras. With that in mind, over a trillion photos are likely snapped annually. Just where do these photos go? For many, to popular social networking sites like Instagram, Pinterest, or even Facebook. While these social networking sites have major benefits all on their own- meeting others abroad is challenging unless users actively seek and search for profiles in certain locations. On exactly.me, people can quickly interact with others who share their exact interests from locations around the world.
Especially popular in the United States and other countries like Canada, India, UK, Germany, Australia, and Singapore, exactly.me offers immediacy lacking from social networking sites, and social connectivity lacking from most messaging apps. In that sense, it’s paving the way for a new form of interconnectivity.
“We are straddling two different types of technologies. On one hand, it is messaging, on the other hand it has a strong social component. It is almost Z meets Y,” Chakraborty said.
Simantini Chakraborty, whose identity is firmly rooted in her love for technology, intersectionality, and women’s empowerment has a passion for bridging cultural gaps with exactly.me.
“There is a big cultural aspect to the app- human curiosity, what goes on when you’re not there, how do other people live, what are they into, what do they not like…there’s a very strong, educational quality–but nuanced. Meeting people from other countries, and learning about different aspects of cultures, multiculturalism, cross fertilization of ideas and thoughts, as we grow as a company, that becomes more and more prominent.”
exactly.me has plans to innovate even beyond their app—widgets, wearables, and products pushing the technological envelope are in the future. The company also intends to push societal boundaries by ensuring that girls and women have enhanced opportunities to thrive in tech.
“Technology itself is such a male dominated field- so few girls and women go and do tech. [We will] champion women coming into technology and encourage interns and women to look at technology also in terms of design, coding, and marketing.”
Well, that’s an opinion that definitely sounds like exactly.me.
exactly.me is available in the iOS app store and will soon be available for Android in Google Play.