Automaker Daimler is reportedly planning to revive their Pullman series for a new revamp due out in early 2015, and it will be fancier than anything you have ever seen.
The S-Class Pullman will come with a hefty price tag, $1 million dollars to be exact. The famous Mercedes-Benz 600 Pullman, introduced in 1963 is known to transport celebrities, world leaders, and the Pope.
The new Mercedes-Benz Pullman S-Class is CEO Dieter Zetsche’s strategy to challenge rivals BMW’s Rolls Royce and Volkswagen AG’s Bentley in the increasingly crowded luxury car market.
Analysts said that as Mercedes increases productions of its entry-level cars, it is also critical to add top-tier models so that Mercedes-Benz doesn’t lose its status in the eyes of the elites.
The new Pullman will be as long as a great white shark, 21 feet to be exact and allows for custom armor plating that can withstand gunfire, hand grenades and small explosives – paranoia much? With three rows, the four rear seats will face each other to allow for impromptu business meetings.
There will also be a partition between the driver and passengers which can be changed from transparent to translucent and can block sound, to provide privacy.
The Pullman is said to cost twice as much as the most expensive Rolls Royce and about 33 times that of the Mercedes CLA, an entry level sedan launched last year, costing less than $30,000.
Mercedes aggressive strategy of revamping its fading S-Class into a leading brand of luxury, technology and performance can be seen to satisfy demand for superpremium sedans, particularly in Asia where status is so important.
According to IHS Automotive, S-Class deliveries are expected to increase 64% to 98,600 vehicles this year, surpassing the combined total of 88,100 for BMW’s 7 Series and Audi’s A8.
Former Pullman owners include Coco Chanel, John Lennon, Hugh Hefner and Saddam Hussein.
Mercedes Benz will also reintroduce the Maybach to its S-Class series later this year.