If a young person’s head has been buried in a smartphone or video game from their first ‘Sproutonline’ experience to ‘Halo 3’ how will they meet people?
Where will they learn the fine art of conversation? Pew research tells us that 99% of boys and 94% of teen girls play video games and that almost none of them can start a conversation.
Coca-Cola has the answer. The multi-national has added your name to its iconic bottle and can. Now all a kid has to do to meet someone is to hold the bottle up proudly with their name and aim it at the person with which they want to speak. There’s no messy introduction. You don’t have to speak first. The can does it for you.
Now, and I can’t emphasize this enough, you can learn the other person’s name without any eye contact. This is as valuable as the ability to ‘blind text’ while driving.
The breakthrough probably occurred when personalized room plates and name tags showed up in specialty shops and museum stores.
If the name you’re looking for isn’t available in stores, Coke is also adding group names like “Family” and “Friends” and nicknames like “BFF,” “Star,” “Bestie,” “Legend,’ and “Wingman.”
Since, in the age of the ‘selfie’ and it’s ‘all about me’, why not add your moniker to the products you use……and abuse. And that’s when it gets ‘real’.
What would be more fun than to send a message about the product itself? They want you to ‘personalize’ a virtual bottle http://www.shareacoke.com/#bottle and send your message through social media.
If you’re anti sugar or against the childhood obesity that carbonated beverages bring, simply make that bottle your poster and put a spin on their old slogan. Everybody sing: I’d like to teach the world to ’think’ in perfect harmony!