I got this question from a reader regarding submitting a resume to companies that don’t appear to be hiring:

In one of your webinars recently you said go straight to the companies and avoid the postings. My question is: Do you make sure that a company is hiring or do you just send your letter and resume and hope for the best? Some companies do not accept resumes if they don’t have a specific job opening.

The answer is “no.” You shouldn’t blindly submit your materials. But, not because a company won’t accept them. They will. However…

Here’s Why Your Resume Won’t Get Seen…

When I tell people to go straight to the company, what I mean is there’s no point in applying online unless you have someone you know in the company who can walk your credentials into the hiring manager and ask them to pull your resume from the thousands they’ve received online and take a closer look. Yep, I said THOUSANDS. Today, applying via job boards is the easiest way to look for a work – so, everyone is doing it. Yet, it also happens to be the least effective method for getting noticed. Why? The ATS (applicant tracking system) employers use to gather applications automatically screen you out for not being an exact keyword and experience match for the job. Still, people continue to waste hours upon hours filling out online applications only to be shocked and disappointed when they never hear back from the employers. They say to me, “But J.T., I was perfect for the job.” I respond, “Yes, you and hundreds of other people.” The reality is your chances of making it through the online process and into the hands of a human being are only slightly better than you winning the lottery.

Effective Job Seeker Rule #1: Submit Resumes to Actual People

Want to improve your odds of getting noticed by employers? Only submit your resume and cover letter to human beings. How? Network and connect with employees of the companies you desire to work at. Then, when a job gets posted you are a match for, instead of going into the ATS blackhole, you can reach out to your contacts and see if they can help you get your credentials in the hiring manager’s hands. There’s a reason 80%+ of jobs today are gotten via referral – it works!

No Job Posted? Even More Reason to Network

When there’s a company you’d like to work for but they’ve no jobs posted, you’ve got an opportunity to prepare for the day they finally hire for your skill set. You can start the networking process now with employees and get to know first-hand what it will take to eventually earn a position at their company. Better still, you may learn about the “hidden” jobs at the company. The ones that are open but not posted anywhere online. While sending a resume to HR will likely end up in the circular file. (a.k.a. trash can), connecting and having meaningful conversations with employees will result in you being fully prepared to fast-track your resume to the right hiring manager.

What other tips can readers share to help people get around ATS and connect directly with employers? I’d love to hear your comments below.

P.S. – First time reading my posts? Thanks for taking the time to stop by! Not only do I write for Linkedin, but I’m also founder of a popular career advice site,CAREEREALISM,and currently run the career coaching program,CareerHMO. I hope you’ll check them both out!

Image above by Shutterstock.