Isis, a mobile wallet app says that it will change its brand name to distance itself away from an Islamic militant group bearing the same name – Islamic State of Iraq and Syria, or ISIS for short.
The al-Qaeda breakaway group is responsible for thousand of deaths across Iraq and Syria. ISIS now control the Iraqi towns that Al-Qaeda fought and lost to U.S. forces. They have the financial strength that al-Qaeda never had under the leadership of Osama Bin Laden.
Isis is a joint venture between three of the largest U.S. wireless carriers, AT&T, Verizon and T-Mobile. It is an app that lets users make payments directly from their smartphone by adding their credit card information and it is available on both the Android and Apple platform.
Isis also has a partnership with Visa, MasterCard, Discover and American Express. However, not all smartphones are equipped with the ability to use Isis – all iPhones require a special case that cost about $60 – $70 to support the payment method that Isis uses.
Isis CEO, Michael Abbott says in a statement released on Monday that they “have no interest in sharing a name with a group whose name has become synonymous with violence”.
Since its launch in 2010, Isis has not been a huge hit with the users and the association with a violent military organization probably won’t help.
Abbott said that Isis will continue to operate and grow their mobile application while they embark on a mission to find a new brand name.
“Changing a brand is never easy,” says Abbott. “But we know this is the right decision – for our company, our partners and our customers.”
The companies should’ve done a quick Google search of Isis before they decided on their brand name. Perhaps they should do that before settling on a new brand name.