If you have a business that has been running for a long period of time and it has changed a lot since the beginning, then it’s probably ready for a rebranding. When people start rebranding their company, they usually forget about social media accounts of the company, but they need a rebranding too. There are a lot of things you need to keep an eye on before you can start rebranding your business, like securing your brand name’s URL, informing your customers, etc. That is why we have put together this guide to ease the transition for your followers and yourself, between the old and the new social media accounts.
Make sure that it is a right thing to do
Before we even start the rebranding process you need to make sure that it’s absolutely necessary for your business. People don’t realize it, but rebranding isn’t just changing your company’s name, it involves updating your goals, the way you work and culture. If your company isn’t in need of rebranding than by doing so you are risking losing customers in that process.
Usually, rebranding is best suited for companies that are changing their overall structure, changing their product offerings or changing business aspects that are outdated. If your company is doing any of these three examples, then this is how you should rebrand your social media accounts.
Prepare for rebranding
The first thing you should do before you even hint to your customers that you are planning to rebrand your company is to secure the .com of your new brand name`s URL and to make sure that the Twitter username you plan to use for your new brand is free. There were plenty of incidents where some people took the company’s Twitter handle and asked money for it or did some things to tarnish the reputation of that company. By securing the .com and Twitter handle you will save yourself the unnecessary trouble and probably some money.
Be open with your customers
This is very important for your customers. You need to be clear as possible to your customers during the rebranding process so that you don’t lose any of them. A lot of people don’t like change and don’t be surprised if some of them aren’t on board with the changes. That is why you need to do these three things to ensure a better understanding of the process.
First of all, make a video that explains the reason for your rebranding it will help customers understand why this was necessary. The second thing you need to do is be clear about what is changing and what isn’t. And the third and final thing is to spread the word as much as possible. Post it on your company’s blog, Twitter, Facebook, send the email newsletter, etc.
If you are still having trouble getting people on board, a good way to swing them to your side is to offer promotions or visa gift cards for your new brand. This way they will be incentivized to try your new offers and possibly be persuaded by the quality of your products.
As you can see, rebranding your company also includes rebranding company’s social media accounts. It’s not difficult from the technical standpoint, but there are a few things you need to keep an eye on. If you decide to rebrand, remember the tips from this article and you will save yourself a lot of trouble and time.