How Physicians Get More Patients Without Spending Time and Without Paying A Lot
Do you want more patients?
Most physicians want to find ways to bring new patients into their practice. Some have been smart enough to look into blogging and social media. It may sound strange, but when patients are searching for physicians, they head to the Internet. Growing a practice is where blogging and social media can make the difference for you as a doctor.
Blog Content Pushes SEO
When your potential clients search for doctors nearby, you want your practice to show up first in the search results. You can accomplish this just by having a practice in the area where your patients live. If you’re one of the numerous practices, you could get bumped down to the bottom of the pile if you neglect the right SEO.
You may already know something about SEO (Search Engine Optimization). If you want Google finding your practice, you must include keywords in your site. But just putting keywords in won’t help. Often, “keyword stuffing” will just get you moved to the bottom of the list. Google is cracking down — hard — on sites that try to cheat at unethical SEO methods.
Jerry Nelson is a frequent writer for medical and legal blogs nationwide
How do you circumvent Google’s wrath and get enough keywords into your content? Simple. Include quality content in a blog. Blogging provides you with the opportunity to incorporate the needed keywords without stuffing. Blogging also permits you to include other SEO aides such as back links, images, and even videos.
Build Your Reputation With a Quality Writer Who Can Blog
Optimize your posts for the search engines, but don’t make them sound like they were written for Google. You must write content that your potential — and current — patients find valuable, interesting and informative. You must allow your patients to feel an instant rapport with you.
Google is poised to punish unethical SEO and reward sites that users want. That just means if you write content that your audience will want to read, you are more apt to show up in their searches. You also get their attention in the best way possible.
As your patients become your readers, they will begin to see you more as a thought leader — or “influencer” — in your specialty. Your patients will share your posts on Facebook, Twitter, and LinkedIn and will keep coming back to your website to read new posts. As you continue to get more traffic, you will rise higher in the search standings. Increasing in Google rankings, in turn, will lead to your practice showing up more frequently in patient searches.
Anyone can have an informative blog that focuses on facts. But readers’ interests and emotions are piqued with easy to read content which focuses on their needs. Writing quality blog posts gives you great content to post on social media.
Reputation is everything for physicians. You can build your reputation and online traffic just by creating a great blog. When it comes to effective physician marketing, great content can’t be recommended enough.
Jerry Nelson is an American freelance writer and photojournalist. Busy on assignment in South America, Jerry is always interested in discussing future work opportunities. Email him at firstname.lastname@example.org and join the million-or-so who follow him on Twitter @ Journey_America.