Expect to see a more zombies, trick-or-treaters, and sexy nurses in costume this Halloween.
Signal of Economic Recovery
Total spending will climb to $7.4 billion in 2014.
That’s according to the National Retail Federation’s annual survey conducted by Proper Insights and Analytics, which found more than two-thirds of respondents plan to buy costumes for the spooky holiday.
The average celebrant will shell out $77.52 on Halloween, up from just over $75 last year.
Interestingly, only 18.8% of survey respondents said the current state of the economy would impact their Halloween plans.
That’s down significantly from 2011, when 32% said it would.
Courtesy of National Retail Federation
The Friday Effect
Halloween is celebrated by little ones and adults, so it’s no surprise it’s become one of the fastest-growing consumer holidays.
In a statement, NRF President and CEO Matthew Shay said, “With the holiday falling on a Friday this year, we fully expect there will be a record number of consumers taking to the streets, visiting haunted houses and throwing unforgettable celebrations.”
Party-goers will shell out $1.1 billion on children’s costumes, and $1.4 billion on adult costumes.
Pets won’t get left out in the cold– $350 million will be spent on costumes for furry friends.
Although candy and chocolate prices have been on the rise, consumers will spend $2.2 billion on sweet treats for trick-or-treaters.
Decoration spending for everything from life-size ghosts to pumpkins on doorsteps throughout the country is expected to rise to $2 billion from $1.96 billion in 2013.
How much do you typically spend on Halloween?
I want to know what you’re buying. Tweet me: @KarinaAtWork.