We’re bombarded with marketing messages every day, so if you’re an entrepreneur with a lot of money to spend and you want to advertise your business’s product, service or message for maximum ROI, where do you go?
One route that is dramatically picking up steam is buying advertising time on popular podcasts.
This medium has exploded in recent years thanks to its easy-to-consume, on-demand audio content that has become a fan favorite with millennials and others who don’t have time to watch television or read blog posts anymore.
Last year, podcast advertising pulled in approximately $200 million, so companies are showing more faith in podcasting as a new way to reach engaged audiences they wouldn’t have before.
The founder of one of the world’s top podcast networks, PodcastOne’s, Norm Pattiz, is seeing this growth first hand. PodcastOne has over 200 podcasts and boasts some of the most highly listened to shows in the industry. The network has more than 1.5 billion downloads annually, across 350 episodes produced weekly. As a result, advertisers are taking notice.
“We sell spots from a few hundred dollars to tens of thousands of dollars depending again on the size of the audience and the effectiveness for our advertisers,” Pattiz says. “Interview-driven podcasts are often selected not only because of the size and make-up of the audience or even the subject matter, but the nature of the guests who will be featured on the podcast can certainly be targeted towards the particular advertisers that are in the podcast.”
Related: How to Make Money With a Podcast
Podcasts to consider for your ads
Some of these choices may be unexpected, but they could be a game-changer for your business.
1. The Tim Ferriss Show — He’s been called “The Oprah of Audio.” Ferriss’s No. 1 ranked business podcast has been downloaded over 150 million times. He’s interviewed many world-class performers to extract their success tactics, tools and routines to benefit listeners. Due to his incredible audience reach, there’s no doubt your website will receive a few visits after being mentioned on his podcast.
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