Have you ever looked into buying some likes for your Facebook page?
Most people are aware of the various sketchy services that offer a large number of Facebook fans or Twitter followers for a small cost — typically numbers thousands for a few bucks. These companies delver fake followers that do absolutely nothing for your business outside of the appearance that you are more popular. This is a bad idea for a number of reasons, and more often than not something that you want to avoid.
However, what most people are not aware of is that the same problem arises when buying likes legitimately through Facebook’s advertising platform as well.
You would think that all of these people are legitimate users that will help propel your brand into stardom, right? You spent thousands of dollars doing it the right way, so they must be real yeah?
Often times these likes come from the same click-factories that you are trying to avoid. The video below lays this out brilliantly — a must watch for anyone looking to build an audience on facebook.