Category Archives: Selling

Direct Sales vs. Channel Sales


Creating a product people love is just the first step in a long process (but it is the most important one). Once you’ve created something that lots of people want to buy and you’ve managed to tell the world about it – it’s time to sell it. Companies basically sell their products in two ways…

Valentine’s Day in the 21st Century- Celebration?Obligation?or Elusion??


Every year come February , consumers are subjected to a barrage of Valentine’s Day related paraphernalia, courtesy of corporate America and their clever marketing schemes. Each one of them trying to outdo the other in a haste to seduce the unsuspecting , besotted consumer?into the fabricated world of materialistic romance. Love suddenly becomes the most…