Direct Mail Marketing is one of the best advertising strategies you or your business could utilize to reach customers and prospective clients. Let’s design a Map for a Direct Mail Campaign Success. Direct Mail is NOT the same as General Advertising!
According to Google, the definition of General Advertising “is a form of marketing communication that does not seek direct response. It is a type of advertising which is used to create awareness about a product or services or about the Brand/Company itself over time. And the Google definition of Direct Mail Advertising is “A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience . Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. At the beginning of any journey, you lay out the plans and directions you want to travel. On that trip, you know there are a few things you want to see and do. And you usually have a timeline to get there and back. Here are a few initial questions to ask and answer before you start packing up the car of your Campaign!
What exactly is your Direct Mail Campaign trying to accomplish?
What is your Offer and to Whom?
How will you be able to tell if it was a success?
How will you track your results
What is the budget for the Campaign?
All Direct Mail should be designed with an announcement, a response system and tracking structure..The kind of vehicle (letter or postcard) you drive on the journey dictates speed, comfort and budget. The form greatly affects your response rates. You need to decide if a postcard or a letter is right for your specific project. Then you have to decide on the comfort and design (art and message) of the vehicle. On both a letter and postcard, you need a specific and precise message or offer. You need to be attention grabbing and extremely simple! You have mere seconds to say Hello, so art and message need to be an immediate slam dunk! Now it is time to get on the road because the Direct Mailers have been sent.
We are tracking the responses both in calls and emails.
We travel through Statistics Town and Analyzation Village.
We have lunch in Edit-List-ville.
And we finally arrive at our destination of Making Money City! At Everest Direct Mail & Marketing, we’ll help you clean your lists for people who have already called and you’ve done business with or those who have requested to not be contacted again. We can also help you track how many people called based on which campaign you do, helping you determine what works best for your direct mail marketing method and where you made the most money. Let us help you succeed by carefully and meticulously monitoring your return!