The moment you clicked on this article which hopefully attracted you by its catchy title, you are asking what it is all about, you will probably skip through the paragraphs and by the time I finish typing this sentence you will be towards the end at the conclusion.

Let’s admit it; reading became a very difficult and time consuming activity – social media accustomed us to reading very short paragraphs compiling a big amount of information some might be of use and others might not.


Millennials like to read short paragraphs with very concise information. Reading is boring, it is time consuming, and there is much content in the world which might be great but going through it might be very difficult.

With this said, brands using content marketing to reach their target customers might face a difficulty. There is great content that is being produced by various companies, but customers are not reading anymore. They want to be offered quick feed of information without having to waste minutes of their time.

As marketers, it is difficult to overlook content marketing as a tool to engage with customers – there are many benefits associated with it; reading by its self became myopic by content isn’t! There are other tools which can provide the benefits of content, without making the customers losing interest.

Video Marketing:

Videos marketing quickly becoming a key means for people to satisfy their information and entertainment needs, businesses that fail to include it in their marketing strategies will do so at their peril.

Watch: I dare you to watch this video

Video is the future of content marketing. Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realize the possibilities. 64% of marketers expect video to dominate their strategies in the near future.

Podcast Marketing:

People love the radio; they love the idea of having a background music playing while they are driving, maybe when they are at work, or probably when they are cooking. Podcast is a great marketing tool that uses the digital medium providing streamlines episodes of audio, video, radio, etc…

Forums and Online Chats:

People like to chat, they like to comment, and they would very much appreciate their brand to be represented with a person who can tell them about the products of the brands or answer their queries.

In the entire social web, generally speaking and with plenty of exceptions, forums are where the deepest, most engaging conversation around specific topics and interests occurs. They resemble a great medium for brands to interact with the customers receive feedback and provide insights about the products.

If reading became myopic, content is still the king – but the tools which companies can make that happen vary, all appealing to different types of customers with different tastes.

Some like to consume videos, others like to listen to podcasts, and social media users like chats and online forums. It is up to the companies to understand their customers and customize the tools of delivery for content marketing for customer engagement.


Where to find Dr. Islam Gouda,