‘The Customer Data Platform’- A New Term in the Digital Hype Cycle

A decade ago, marketing was more of a manual job with technology to do a little in it. Today, with the advent of thousands of software and technology solutions, marketers are puzzled as to what could be the best platform to deal with customer data and how to integrate the same with various other processes.…

Follow These Steps to Analyze and Enhance Your B2B Marketing Channel Performance

Choosing the combination of marketing channels, planning how you would use the same to drive information, communication and revenue would require you to take into consideration several factors. It is not necessary that the one you have chosen will get you the desired results. Read More Follow These Steps to Analyze and Enhance Your B2B…