On July 8th, singer-songwriter, Colbie Caillat released her new music video, “Try” for her new EP, Gypsy Heart Side A.
This powerful music video calls on women to love themselves without losing their identity to popular culture. Her lyrics goes, “Why, should you care, what they think of you, when you’re all alone, by yourself, do you like you?”.
The music video starts off with what MTV calls as a “cartoonized version of Mariah Carey in a Dove ad — smokey eyes, fluffy hair and a perfect complexion, all in front of a white backdrop”. After which, we see the women wiping off their makeup and we see how they look, with and without makeup. Caillat sings, “Take your makeup off, let your hair down, take a breath, look into the mirror, at yourself, don’t you like you? Cause I like you”.
Her now viral video features cameos from fans and famous friends like Miranda Lambert, Sheryl Crow and Sara Bareilles, all showing their makeup-free, natural beauty.
Caillat wrote “Try” after a conversation with Kenneth “Babyface” Edmonds in a recording session about the challenges she’s faced as a singer.
In an interview with Elle, she said that “When I shot the first scene with no hair and makeup on in front of an HD camera in my face, flashed with bright lights, everyone was watching. I thought, “Oh my god, I bet they’re all looking at my blemishes, thinking that I should cover them up, or that I should put some volume in my hair.”
“But it also felt really cool to be on camera with zero on, like literally nothing on. And then when it got to the full hair and makeup, I actually felt gross. I was just so caked on.”, Caillat added.
Colbie Caillat is the daughter of big time producer Ken Caillat, who has worked with Fleetwood Mac, Billy Idol and his talented daughter. She debuted in 2007 with Coco which included hit singles “Bubble” and “Realize”. Her duet with Jason Mraz, “Lucky”, won a Grammy award in 2008.
Colbie Caillat is expected to release the remaining tracks for Gypsy Heart Side later this year.