It is every businessman’s goal to make their business famous and successful. Ideally, if you have a physical shop, making it popular would be your ultimate target. Using attractive name boards and spending a fortune on your yearly budget for marketing are some important steps taken by a businessman to make their business venture successful and popular by attracting customers. Indeed it is the usual and old school effort put out by almost everyone. But think of how we could make our business more popular in a different way. Open your mind to recognize the new invention or step taken forward by Google to create an awareness for your business by their newest feature.
Google business view 360 virtual tour gives customers and businessman a great experience of displaying almost any business registered. This is a great advantage for both customer and businessman who gain mutual benefits through this new feature of what Google has to offer. Customers can search for businesses and be aware of them. The businessman is able to add their store to this feature so that they could attract more customers. Therefore both parties would benefit out of this. Let’s move on to speak about special benefits that a businessman would gain by adding his or her business to this platform.
A better exposure
Businesses are able to have a better appearance through adding their business to the Google business view 360 virtual tours. This enables customers to see how your shop or organization really looks inside and out. A 360-degree exposure is displayed where customers have the capability to scroll either angle or view anything of your store. Therefore this gives a quick and easy way of getting your customers to look at your restaurant, gym, bar or any other kind of shop. This method would indirectly or directly effect on the increment of foot traffic, strengthen the search results and also increase the rate of clicks.
Gives an opportunity to enhance the first impression
Images play a big part. It has the capability to show the specific personality or standard of a shop. More than 80% of customers do tend to believe in images of a store and then make a step in purchasing. Therefore having attractive exposure with pleasant pictures will give you an opportunity to attract customers by showing it off from this Google feature. It actually doesn’t matter what your company sells, it may be food, paper or even phones but having appealing pictures do matter and it could grasp customers much quicker.
Capability of increasing click rate
This special Google feature has the capability of any how increasing the click rates by search results and then to your own website. A click through would possibly happen when an individual starts to search for your business online and then clicks the link to your website which was found in the search results that then guides them to your company website.
It would increase foot traffic
As people have already got the opportunity to view your organization in a 360-degree form, it gives your potential customers a better understanding of what your company looks like inside, what is has to offer, the location of it and some other necessary information required by them as well. So it will give them an idea that the location is convenient and would make a comfortable visit after the virtual display they have a gain. Therefore this Google feature would make more customers walk inside your company more often than before.
Best way of marketing
As online marketing is the biggest way of promoting your business, features and things just keep getting better to help more businesses grow day by day. More customers are also now prone to search for their preferred companies online and get a better exposure of it all through online basis before visiting your store physically. So if you are not registered under this special gift given by Google, you would be losing in a big way as you would lose more customers. So by adding your company to this Google feature gives more confidence to customers about your company and would bring in more customers day by day.