Apple announced an exclusive partnership with its long time rival, IBM on Tuesday, July 15th.

In a statement released by Apple, it said that “The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change,”

Apple wants to tap into IBM’s big data and analytic capabilities to develop apps with IBM for the iPhone and iPad. This partnership is Apple’s CEO Tim Cook’s effort to offer iPhones and iPads that are tailored for enterprise users and aims to increase Apple’s market share for mobile devices for businesses.

“Apple and IBM’s shared vision for this partnership is to put in the hands of business professionals everywhere the unique capabilities of iPads and iPhones with a company’s knowledge, data, analytics and workflows.”, in Apple’s statement.

The joint partnership, IBM MobileFirst Platform  for iOS solutions will tailor-make apps designed for specific industries to suit their unique problems. IBM will create cloud services optimized for iOS, including tools for device management, security, analytics and mobile integration. IBM will be responsible for functions like device activation and security while Apple will be developing apps tailored to industries.

According to industry analyst Tim Barjarin, he claims that this partnership will affect both Google and Microsoft in terms of business market share as Apple poise as a strong and lethal competitor in enterprise IT with its devices and working together with IBM will guarantee their continued growth in this key market.

It is rare for Apple to publicly announce a partnership and this may in turn help IBM shed its rigid corporate image. Apple and IBM are targeting industries such as retail, healthcare, banking, travel, transportation, telecommunications and insurance and is expected to be available in the fall through 2015.

Apple is set to release iOS 8 later this year which is supposedly the biggest release since the launch of Apple Store.

This partnership could be a game changer that we need for businesses and it’ll be interesting to see how this partnership unfolds for the everyday user.