Digital marketing trend is inevitable and has gained popularity in 2016 with medium and large sized businesses. Consulting Companies in India are outsourcing IT services from software companies to avail website for their business and marketing of the products through distinct online modes. In this post, leading Software Consulting Company India will talk about digital marketing trends that the sales and marketing department and software consultancy services providing companies can follow for better marketing output in 2017.

Expectations from 2017

Some marketers have faith that internet space is under expansion as more companies entering the digital world. But then there are others who say there will be a complete makeover of how search engine giants and users give preference to huge data available online.

You should know the fact about online marketing industry. It is huge, complex, and volatile. When you are capable of striking the right nerve of the internet users, you can appeal to them in a better way and stay ahead in the competition. To make things little easy for you, experts have made a list of reliable digital marketing trends that you need to focus in 2017 to formulate effective digital marketing strategies and online campaigns.

1. Video ads becoming dominant

Though the concept of video ads are not new for social media giants like Facebook and YouTube, but the news of Google entering the competition with in-SERP video ads will transform the entire spectrum of internet advertisement.

Even users are accepting video ads and it seems this trend is just not passing by with the time and more video ads will pop-up in the computer screens sooner.

2. Smartphones are the latest computers

Today, the desktop is only used by professionals to perform their app development job. Users are seamlessly leveraging mobile devices to stream live. You will notice that school going children are even having their personal Smartphone. More Smartphone usage and faded desktop traffic clearly reveal that the smart money rests on mobile-focused online marketing.

This is why Software Consulting Company and Software developers in India are making mobile search and mobile optimization as their top priority for digital marketing strategy in 2017. 

3. More dedicated apps this year

A dedicated application provides all the latest features of the mobile-optimized website. You may ask what is so different about it. Such apps offer these features in a more intuitive, convenient and accessible way.

As Google has provided App Indexing feature, it will bring in advantages to acquiring a dedicated app in the near future. Though things will take time, but business owners have realized their potential and 2017 will be a pivotal year for mobile app development and Software Company.

4. It’s time for social conversion

You have to see beyond the things that talk about the power of social media. Till now, social media was immensely used for interaction and feedback purposes, but today, businesses are using social networking sites to enhance conversion rates. Social media offers tools that help in converting prospects directly into buyers, which is just a great thing for businesses.

5. More wearable this year

Be it your Apple watch, Moto 360, or Google Glass, you can wear these gadgets on the go and stay in the digital world. This year, we will see more of such smart devices in wearable technology that will transform the concept of local marketing. Digital marketers will involve more in wearable technology to diminish the difference between online and real marketing.

6. Online ads will become more expensive

There is outstanding growth in digital marketing practices since past few years. As the demand for top advertising spots rises, the prices for online ads will also increase.

7. Unique content strategy will win

Content will rule in the digital marketing world and will remain a critical part of every online marketing campaign in future. Video producers and pro content developers will make the competition stiffer.

Readers will get connected with the unique and authentic content. Moreover, specialized writers will get more opportunities in coming future.

8. Big data and analytics – things you cannot ignore

The Significance of big data in the business sector cannot be neglected. We all are aware of the valuable data available across the world, and only A few companies are making the best use of the data. In this digital marketing era, professionals can measure everything. It is very crucial that every important decision should be supported by the application of data and analytics.

A brief about artificial intelligence – The relationship with technology continue to evolve. Soon there will be a time when machines will be able to learn and adapt their environments. Artificial Intelligence was earlier considered to be a fiction, but today, it has become a reality. Developers and programmers are using AI technology to intend creative applications.

Software Consulting Company India experts have shared their best knowledge about digital marketing trends for 2017. If you have anything to ask, write in comments.