Social media is the most effective way to advertise your product or services. It can even be said that it is impossible to do business today without building up a strong following.

This approach is also rather cheap if you are doing it yourself, but be aware that if you don’t have enough time to commit to it properly, then you should think about hiring a social media marketing manager to do it for you.

Here are a few things you should know to get most out of this tool.

Make sure your profile is fully built first:

Everyone will first look at your information before they decide to subscribe to you make sure that the information provided is concise & arranged well and attractively people do have a tendency to skim.

Find the appropriate audience:

Just shooting for a high number of random people will get you nowhere. Locating your target market will take time, but pays off big in the long run. A person who is interested in what you do is more likely to spread the message. 

Create a list of all top social media marketing companies, follow their page on Facebook and add them on all other social sites like Twitter, Instagram etc.


The number one advantage of social media is that the process is a two way street. By inserting yourself into conversations that are relevant to your corner of the industry, you will get noticed. It will go even better if you know what you are talking about, so don’t just post and share stuff mindlessly. It won’t hurt your business at all if you start being considered an authority in your field.

Comment and participate in their discussion wherever possible. Understand their strategy to get more customers and the way they connect with them. Social media marketing managers play a key role in managing these websites.


This is your direct link to your customers. You can use this opportunity to see what they like or dislike about your product or services, as well as what they might be in the mood to spend money on It will give you plenty ideas on how to adjust your offers or your presence. Customers like businesses that care about their opinions, wants and needs.


You don’t want your potential customers to think of you as a cold entity that is just going to take their money. Check that your approach is designed to build trust. Being candid and honest goes a long way towards getting new and keeping current customers.

Try to give special discounts and gift vouchers to regular customers which will motivate them to use your products/services. Give early bird offers so that new customers can have the benefit of your of your products/services.

Be fun:

People simply like to be entertained, and if they can get something free out of it, even better! Think up fun offers or contests, like people taking silly pictures with your product and post them on Instagram or provide a free service to someone who uses your hashtag on Twitter in the funniest way.

Social media marketing is one of the very effective strategy to promote any business online. Doing something like this from time to time will go farther in getting you both noticed and liked than most other self-promoting strategies.