Black Friday is the most important shopping day of the year. The Walmart Black Friday 2014 frenzy shows just how insane the deals are. Online shopping is great, but Entrepreneur.com maintains that in-person sales are the best place to start, and that’s been the jumping point for retailers and consumers for years. However, sometimes those same consumers get too caught up in the shopping madness to realize what type of shopper they become in the eyes of a retail service employee.
Here are five types of shoppers you’ll meet on Black Friday – hope you’re not one of them yourself!
1. The Clueless: “I Don’t Know What’s Going On!”
Yes, Black Friday is one of the biggest shopping days of the year, but no one expects you to know about all the deals; staff are more than likely to be happy to help you out if you aren’t screaming and yelling at their faces. But then there’s always the shopper who seems to be completely unaware of what is happening as they enter a store, which isn’t nearly the worst part of the story, of course. These shoppers expect to be provided with top-notch service and allowed a 20 minute question and answer session all about Black Friday…during Black Friday sales. This is a little more common outside the United States, with the UK edition of the International Business Times still offering explanations to readers about what exactly Black Friday is as recently as 2013.
Just take a moment here to pause and imagine being in the veritable war zone that is the shopping mall during Black Friday, and having someone walk up and ask you if there’s some sort of sale going on. Observe your surroundings and be a good Samaritan by escorting these clueless innocents out of the danger zone.
2. The Revolutionary: “Businesses Are Full of Lies.”
Depending on whether or not you work in marketing, love it or hate it, you might find the next one quite relatable. It isn’t news to us when it comes to reading upset customer reviews and comments online about certain companies not following through on what they advertised for Black Friday. Usually this feels like just another day on the Internet—until it happens offline.
Most customers have something in mind going into Black Friday shopping. A lot the times it won’t be completely clear but they have a good idea from the promotional ads they saw. The reality is, most ads will show you the lowest price of the bunch but that doesn’t necessarily encompass the specific product you want. To the disappointed customers that demand why the ads were deceiving at the store on Black Friday–the rest of us just might be a little bit frustrated you’re holding up the line.
3. The Menace: “I’m Going to Undo 5 Hours’ Worth of Work.”
Unfortunately this shopper doesn’t only reveal themselves on Black Friday. This shopper is everywhere, and if you work or have worked in retail then you already know you can run but you ultimately cannot escape.
You can fold all the shirts you want, stack all the boxes perfectly side to side, but you just know this shopper will come along and undo all your hard work. They might not even be interested in purchasing the product, they “just want to look.” Worse yet, they make you wonder if they plates at the bottom of the pile really are better than the ones on top. There has to be a reason for this kind of behavior, right?
4. The One Percent: “I’m Too Important to Wait In This Line.”
If there is a good deal, chances are a lot of people are going to be interested. As with most awesome things in life, they come with a little price tag – on Black Friday that tag may be lower for products, but it’s part of a tradeoff. Between the nightmare of parking and checkout line, there’s always going to be someone with “places to be” trying to cut in front. This shopper that makes a big fuss about having to wait when they have better things to do. The fact these shoppers miss is that if they actually had better things to do than wait in line, the opportunity cost for purchasing those products on sale would technically be not worth it. Thankfully, with USA Today reporting the holiday shopping season starting even before Halloween this year, this kind of shopper may be able to find what they want well before the big day and save a lot of hassle – for him or herself, other shoppers, and the employees who have to work damage control. But really, can they honestly say they didn’t expect long lines on Black Friday?
5. The Clan: “Shopping Is a Family Outing!”
We’ve got nothing against shoppers that go out with their entire families. Sometimes it’s kind of endearing to see that shopping on Black Friday can be family time as well. You can get something nice for Grandma and your Aunt for really cheap – sounds like the best staycation ever! However, every now and then there’s a small clan with a half dozen children under the age of fifteen who stop in the video games…and suddenly you’re a babysitter. Oops.
It’s Not You, It’s Them
Are you guilty of being one of the shoppers above? Are you ready to change your ways before Black Friday rolls around, or would you rather take the day as it comes?