The logo represents the brand of your business. It is also a means of recognizing and differentiating the companies. The internet is a powerful tool. With so many eyes watching your business over time, it becomes essential for all businesses to convey their messages effectively and clearly.
This article will tell you about the 5 common logo design mistakes that you should avoid at all costs.
Logo design undertaken by an amateur
This is often the result of hiring services that offer an unbelievable cheap logo package. The truth is that you get what you pay for. Businesses have probably invested a lot of money in obtaining an office, equipment and furniture. So when they decide to have a logo designed for their business, they should not shy away from paying a modest amount.
An amateur look will have disastrous consequences for your business. It will make your business look unprofessional and your brand will lose its appeal. Hence, always opt for a logo that is professional.
Using raster images in logo design
Always use vector graphics software when you design a logo. It could either be an Adobe Photoshop or Corel draw. This is because this is the best way to achieve visual consistency at multiple sizes. You may also opt for Photoshop.
The use of raster images need to be avoided as it causes problems for reproduction. When you zoom in on a raster graphic, it will eventually appear to be pixelated which will render its look impractical. By using vector graphics you ensure that the logo is scalable to all sizes and makes editing at later stages very easy.
Using stock art
Using stock art is a grave blunder as it may put your client at risk. This is often the result of amateur designers who are not well versed on the laws of copyright. Though it is not an offense to download stock vector imagery from sites, yet it could still cause you significant problems.
Relying on trends
Trends come and go. They never stay for a long time. On the other hand, a logo needs to be timeless and to achieve this effect, you need to avoid the trends. While undertaking a logo design, you have to be careful that a unique identity that is free of trends is created for your company. Hence, always avoid trends.
A complex design
Designs that carry too many details will never scale when printed into smaller sizes. This is because a complex design is bound to lose its details when printed in smaller sizes. Some cases can be as worst as to render a look that looks like a smudge. The best way to move forward is to come up with a simple icon.
These are the common mistakes that are committed when designing a logo. The fact is that they are becoming more and more widespread these days. If you wish your logo to be unique and memorable, then take all the precautionary measures to avoid these mistakes.