Malls are an endangered species. Gone are the days of busy moms frantically running from store to strip mall store while the kids are in school, or the teens listlessly hanging around the mall all weekend. Brick-and-mortar retailers are failing; online storefronts are the way of the future, and the future has arrived.

With this new shopping outlet comes a new set of rules and norms to follow to maximize sales and catch customers’ eyes. Flashy window displays are out; covert, highly-targeted SEO advertising is in.

Not all eCommerce web development is created equal — get started on your stellar store with these 10 do’s and don’t’s.

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