A well-made logo can be the key to getting on the right foot in the market, regardless of the industry sector
When building a brand there is nothing more important than your logo – and no one wants to look dated. Which means more experimentation with the trends of the moment, the resurgence of classic styles and some surprises along the way. That’s why 99Design, the world’s largest graphic design marketplace, has separated logo design trends for the year 2017, check out:
Dynamic color palettes
The rebrand of 2015 from Google was a shot heard by everyone in the design industry. Notably, they solidified the color scheme into a dynamic and functional palette. Dynamic design is not necessarily new. But since Google is one of the most identified brands out there, it will not be surprising to see the dynamic color palettes saturate the mainstream in 2017.
Vintage or old-school logos are likely to identify cafes and small businesses in the near future. But how to maintain this trend in the long run? 2017 will be the year of refinement, minimalism, balance and simplicity. Designers are going to take another step toward nostalgia, imitating a time when creative tools were limited. Get ready to see logos inspired by hand-painted signs, manufacturers that emphasize authenticity through a handcrafted style and simple stripped designs.
Mix & Match (mix and match)
One trend that we will still see in a sophisticated or progressive way is the mixing and blending of sources. Although this practice was well-practiced by Paul Rand in his day, only now the technique is beginning to resurface, indicating that designers are finding creative new ways to use this style – without the result remembering a letter sent by hijackers. Mix & Match can talk with many concepts, including the playful, the idea of material reuse or (like the one used in the Italian restaurant we use for example) the intelligent representation of a cultural cauldron.
The flat design could be considered an old trick. However, there are still designers out there using it in new ways. Take Richards Partners as an example, who created this project based on the form of an SD card. By appropriating the shape and flattening it into a single color copy, he was able to create something between the abstract and the recognizable. The result is attractive and makes you think for a second. By 2017 designers will continue to push and try out the definition of the design plan.
The most recent occurrence in logo/identity design is the use of photographic textures. A breakthrough in dynamic design, this new trend transforms a minimalist logo by using an attractive and easily changeable set of textures giving an elegant finish.
The contrasting font sizes in the above logo, developed for the Helsinki Philharmonic Orchestra, create a large visual scale that corresponds to the physical scale of an orchestra. This notion of scale is something more recent and as more designers are using this principle in terms of brand we can expect more logos that connect the visual scale of design and the social or physical scale of the customer.
New typographical parameters
A technique that was once familiar and is strange to designers today is a typographic rotation, which is resurging. The “Hello Ruby” logo uses this technique in a playful, yet professional way. More logos like these are coming!
Geometry has always been a guiding thread throughout history design. That said, in recent years it has emerged in an innovative way. Ideal for more modern boutiques, the trend of geometric design emanates a contemporary “coolness” that is both creative, minimal and sophisticated.
Wordmark is a timeless logo format. It is an autonomous package that by nature does what most dynamic logos or logos sets does; Carries with it the visual language of the customer wherever it is placed. With design moving in the digital direction – we’ll no doubt see more wordmarks in 2017. Less disturbing than more illustrative styles, these types of logos easily blend into websites, applications, and dynamic assemblies-as well as offer better scalability than ever before. More complex projects.
Breweries, cafes and other places frequented by hipsters and moderns are going crazy by the trend of line art (also known as monoline or Line Art). Taking as a reference the decoration and emblems of the past and iconography, this new style emphasizes simple lines and their thicknesses in a wonderfully minimalist way.